Carte Blanche... A la Carte !

We are glad to report we'll be working in advisory capacity with the P.R agency in charge of the French Carte Blanche promo campaign .
French release date of the book will be June the first ( due to a peculiar Flammarion publishing calendar , title couldn't be announced on May the 26th as with the international editions ) .

The French cover will be – in all modesty – one of the best looking of the whole bunch with a silver Ian Fleming Publication 007 logo impressed on the Carte Blanche motive ( several variations were proposed till that one was finally agreed by all parties and decided upon ) .

No gadget tie-ins this year ( such as the mini Devil May Care booklet which was inserted as a freebie in various French newspapers ) but a massive huge poster campaign in Train Stations and Metro .