lundi 23 août 2010

Back in Bond Age ...




Back in Bond Age !

Wonderful surprise in my mail box today : a big package ( so big it completely fullfilled my box ) was waiting for me .

The sender ?
Hodder & Stoughton - London.

After unwrapping the big brown box ( posted from...Switzerland ) , I feverishly opened it , to discover various pieces of interest inside .

- A signed harcover copy of Jeffery Deaver's The Burning Wire .

- A copy of Jeffery Deaver's Garden of Beast .

- An enveloppe , marked ' Private & confidential ' , with an instruction letter and a personnalized encoded badge ( ' for future development ' ) .

- A copy of Ian Fleming's From Russia With Love ( not signed . Damnit ) .

- A cd with a video intervention of Mr Deaver himself ( a real - and completely unexpected - threat ) .

Now, that's what I call intelligent marketing .
Makes you feel like Jim Phelps at the beginning of a new mission of the I.M.F ( fortunately nothing catched fire after I read the instruction message ) .

Almost nothing revealed on Mr Deaver's future blockbuster ( correction...Nothing at all , to be honest ! ) , but having definitly the journalist hooked for more !

Congratulations to all parties involved - and of course to Mr Jeffery Deaver for kindly autographing me a copy of his book and taking time to record that video message , even if I couldn't attend last month's London event .


video

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