lundi 30 mai 2011
It is rather well-known I'm considered as some kind of French specialist as far as 007 business is concerned .
Bearing in mind that two years ago , the French PR bureau in charge of Sebastian Faulk's DEVIL MAY CARE promo had shamelessly « borrowed » huge chuncks of the www.jamesbond-fr.com bio section , without first asking us ( things were promptly repared after a tonic mail from yours truly ) , we decided this time to directly propose the French Publishing House in charge of issuing Jeffery Deaver's Carte Blanche in French language some ideas of our own for the creation ( and administration ) of a brand new French site .
To achieve this effect , the main Web designer of jamesbond-fr.com worked round the clock to propose an original aproach – due to match my precise instructions .
Which were ' no girl with flaming gun in hand , no roaring car , no explosion and no nudity ' .
In short : a clean approach – to favor both 007 fans and new potential readers as well .
Our Web designer perfectly understood the point and rose to the challenge .
We had consequently by mid March some pages to show to the French Publisher .
And then Fate torpedoed us in the guise of someone I met on FaceBook – arguing he was himself working in that very same Publishing House .
We had several common friends I trusted , so I accept him amongst my FB relatives , and then naturally asked him to forward the CB promo website proposition to the right person .
It then seems a much more trustee and faster way to get in touch with the right persons , don't you think ?
Cut to one month later ( April ) and roughly thirty mails later : we still hadn't heard back from the French Publishing House PR bureau .
I had a nagging feeling in my stomach and began to reconsider the validity of using that FaceBook ' Friend ' as a go-between .
Comes May – a rather busy month for me with its annual Cannes International Film Festival .
By then, I had finally heard again from the mysterious FB guy , who even had the nerves to ask me where I was staying during the Festival ( assuring he was going to appear there by the second week ) . Never saw him there .
Back in Paris by mid May , I was now officially seriously worried .
It was obvious our proposed French Promo site project couldn't be used anymore – we simply didn't have enough time left before the French launch ( June the 1rst ) to do a proper job as we thought earlier back in March .
I decided then to fluke the unofficial approach and simply try to directly contact the PR bureau .
I had been fortunately in touch earlier with one of the two translators hired to do the French version of Carte Blanche , and that person kindly pointed me – minutes after receiving my email – to the Attachée de Presse put in charge of the French promotion .
Turned out she NEVER received our own project , was sincerely sorry to learn we had put time and labour to try to submit that , and was , of course , interested at once by a proposed collaboration .
Heck, after all, www.jamesbond-fr.com is the biggest 007 French site in term of connections per day , quite simply ...
So here we are .
Do enjoy two of the proposed French Carte Blanche website pages we worked on three months ago ...
And which , mysteriously , never managed to reach the P.B Bureau in time to be officially considered .
Lesson to be learn : beware your FaceBook friends .
You may think it's Daniel Craig answering you but it could also be some nerd frantically typing from his bedroom ...
jeudi 19 mai 2011
We are glad to report we'll be working in advisory capacity with the P.R agency in charge of the French Carte Blanche promo campaign .
French release date of the book will be June the first ( due to a peculiar Flammarion publishing calendar , title couldn't be announced on May the 26th as with the international editions ) .
The French cover will be – in all modesty – one of the best looking of the whole bunch with a silver Ian Fleming Publication 007 logo impressed on the Carte Blanche motive ( several variations were proposed till that one was finally agreed by all parties and decided upon ) .
No gadget tie-ins this year ( such as the mini Devil May Care booklet which was inserted as a freebie in various French newspapers ) but a massive huge poster campaign in Train Stations and Metro .